Being a Designer in the AI Era

Episode notes

0. Summary This episode explores how Refine Labs lead designer Monica Beesting navigates creativity, design workflows, and authenticity in the AI era. Listeners gain practical insight into how human-driven creative direction remains essential even as AI tools expand what’s possible in modern marketing. 1. Speakers and Roles Steph Cragnola – Host; marketer guiding conversations about growth, change, and modern marketing challenges. Evan Hughes – Host; marketing practitioner offering perspective on industry shifts and AI adoption. Monica Beesting – Lead Designer at Refine Labs; former museum designer turned marketing creative who brings deep experience in visual storytelling, brand identity, and conceptual design. 2. Topics Covered How designers adapt to the rise of AI in marketing Using AI to extend creative capability without losing brand voice Human art direction vs.