Why the Secret to SaaS Success is Brilliant Messaging with Richard Blundell
Spotlight on B2B Marketing · 2024-04-15 · 37 min
Episode notes
“If the secret to success is brilliant messaging, then marketing should have a critical role to play across the organisation”. I couldn’t agree more with my guest in this second episode of Spotlight on B2B Tech Marketing! I had the privilege of chatting with Richard Blundell, a seasoned veteran in the SaaS industry. Richard and I delve into the vital role of marketing in driving growth, offering invaluable perspectives on navigating the complexities of the SaaS landscape. Richard is a co-founder, CEO, and Author of the best-selling book “The Go-to-Market Handbook for B2B SaaS Leaders” and was part of the senior leadership team that spearheaded the growth of cybersecurity leader MessageLabs and its acquisition by Symantec in 2008 for a staggering $700 million. Join us and uncover the strategies and principles that have shaped his remarkable trajectory in the ever-evolving world of technology. Richard's wealth of experience and practical advice provide invaluable insights for anyone navigating the dynamic landscape of marketing and entrepreneurship in the SaaS industry.