The Secrets of Product Marketing that Give you a Commercial Edge with Chris Wade
Spotlight on B2B Marketing · 2025-06-24 · 33 min
Episode notes
From physicist to product marketing leader—Chris Wade's journey is anything but ordinary. But can marketing really solve problems that businesses didn't even know were marketing problems? In this episode of Spotlight on B2B Tech Marketing, host Karen Lloyd welcomes Chris Wade, Chief Marketing and Product Officer at Gamma Communications, to explore how marketing can unlock commercial solutions beyond traditional boundaries. With a unique background spanning physics, strategy consulting, and nearly 15 years in product marketing across companies like Sage and Aptitude Software, Chris offers a masterclass in applying analytical thinking to marketing challenges. From building product marketing functions from scratch to using marketing principles to solve HR recruitment challenges, Chris shares practical insights that demonstrate marketing's power to drive business transformation.