The Marketing Iceberg: Building Strong Foundations Before Communication with Richard Levy

Episode notes

In this episode of Spotlight on Marketing, host Karen Lloyd sits down with Richard Levy, a seasoned marketing expert with over 20 years of experience working with companies ranging from household names like MoneyGram and Santander to tech start-ups. Richard shares insights from his journey, discussing the intersection of brand and performance marketing, the differences between corporate and start-up marketing approaches, and the commercial impact of effective marketing.