Building High-Performance Marketing Teams with Tight Budgets with Jerome Stewart

Episode notes

How do you build a high-performing marketing team from the ground up -especially when the stakes are high and the budget is tight? In this episode of Spotlight on B2B Tech Marketing, host Karen Lloyd welcomes Jerome Stewart, CMO at Conviva, to explore the art of building effective marketing teams in resource-constrained environments. With experience spanning from Peace Corps volunteer in Bolivia to marketing leadership roles at Microsoft, Salesforce, Splunk and now Conviva, Jerome shares invaluable insights on transitioning from enterprise giants to scrappy scale-ups. He reveals how to identify talent that thrives in the challenging start-up environment, his iterative approach to marketing messaging, and why the right team composition matters more than big budgets.