Adapting Tech Marketing Strategies in a Challenging Economy with Ross Chapman

Episode notes

In this episode, host Karen Lloyd sits down with Ross Chapman, a seasoned marketing leader with over 16 years of experience driving revenue growth for B2B SaaS technology companies including Aptitude Software and PortSwigger. Join us as Ross shares his insights on how to adapt tech marketing strategies in today's challenging economy. Together we delve in and discuss the importance of customer-centric approaches, the efficient use of available resources in times of tight budgeting, and the importance of a commercial outlook for all marketers.