2024: From Restructures to Recovery - A Year of Change in Tech Marketing

Episode notes

Host Karen Lloyd, founder of Armstrong Lloyd and veteran tech marketing recruiter, is joined by Associate Director Annalie Graham to reflect on the transformative year in marketing recruitment across the technology sector. With over 3 decades of combined recruitment experience, they offer unique insights into how the market has evolved and what lies ahead for 2025. Karen and Annalie discuss how the marketing landscape in 2024 underwent significant transformation, marked by widespread restructuring that created a "musical chairs" effect across technology marketing teams. They note the growing emphasis on marketing operations and data-driven decision-making, with their predictions for 2025 pointing toward continued expansion of fractional roles and deeper integration of AI across marketing functions. The discussion reveals how this evolution reflects a broader trend toward more flexible, efficient, and strategic approaches to marketing team structure and operation in the technology sector.