Why 90% of Virtual Events & Summits Fail to Get Sponsors (Avoid This)

Episode notes

"Justin, I need your help. I have six weeks till my live summit. We have zero sponsors." That's how this emergency coaching call started with John Meese—and what followed was a masterclass in last-minute sponsorship strategy under pressure. John is launching the Sell Smarts Summit in December (tickets are literally $1), and he needs to figure out how to land sponsors with almost no runway. But here's the problem: most brands don't have "opportunistic dollars" sitting around for a virtual summit that wasn't on their radar five weeks ago. So how do you pivot? In this real-time coaching session, we tackle: • Why your personal affinity for a tool doesn't matter (and what does) • The post-signup survey questions that make pitching 10x easier • Retention vs.