Watch a Creator Pitch ME for a Sponsorship
Sponsor Magnet: Attract, Price, & Execute Dream Partnerships · 2026-02-09 · 29 min
Episode notes
Watch what happens when I flip the script and become the sponsor instead of the coach. George Blackman pitches me on sponsoring his UK creator event, and we negotiate a deal live—complete with budget discussions, package options, and real-time pivots. Here's what we cover: Why 15 high-quality leads beat 1,000 random eyeballs for sponsorship coaching The "sole sponsor" question every event organizer should ask How to integrate a sponsor when they can't physically attend The exact moment I realized books-in-hands wasn't the real goal Why I traded "sponsored by" slides for newsletter reach Grab my book, Sponsor Magnet, to learn how to transform your influence into income: m Want one-on-one sponsorship coaching? Join Wizard's Guild: Follow our guest: George Blackman Chapters: 00:00 George Pitches His UK Creator Event 02:41 Event Format: Premium, Implementation-Focused 05:24 The Sponsorship-Skeptic Attendee Problem 07:01 How Would Integration Actually Work? 10:27 The Physical Attendance Challenge 13:05 Books vs. Coaching: What's the Real Goal?