This Brand Sponsored 10 YouTubers A DAY
Sponsor Magnet: Attract, Price, & Execute Dream Partnerships · 2025-12-15 · 22 min
Episode notes
A new report just dropped tracking tens of thousands of YouTube sponsorships—and the numbers are stunning. YouTube sponsorships grew 53.9% year-over-year in the first half of 2025. Ground News sponsored over 1,800 videos in just six months (that's 10+ videos per day). And here's the kicker: the 25K-100K view range saw the largest absolute growth in sponsored videos. Translation? You don't need millions of subscribers to land brand deals anymore. Today I'm breaking down the 2025 YouTube Sponsorship Landscape Report with Joshua Cohen, founder of Tubefilter, Streamy Awards, and Gospel Stats. We're unpacking what's actually happening in the creator economy right now—and what it means for your sponsorship strategy.