I Pitched a Sponsor LIVE and Recorded Everything

Episode notes

Pitching a sponsor for an event isn’t just nerve-wracking—it’s high stakes, especially when you almost lost money the year before. That’s exactly where I found myself in today’s call. Sponsor Games 2026 needs backing, and Lulu—who supported us last time—is on the line. Just because they’ve invested before doesn’t mean it’s a sure thing. So, how do you land a presenting sponsor and actually get them excited to spend even more this time around? Here’s the behind-the-scenes look: I walk you through my whole approach, from reviewing every past brand interaction (down to the smallest social message), to research on Lulu’s latest priorities, to revisiting the post-campaign report I sent after Sponsor Games. Real talk: if you’re doing events or brand partnerships, you need both the numbers (quantitative results) and the human stories (qualitative wins) to get a sponsor’s attention—and their money.