I paid $2,000 to sponsor his event. Here's what happened.

Episode notes

I've never sponsored someone else's event before… so when George pitched me on putting $2,000 behind his live creator intensive in the UK, I took a leap. George put together a full post-campaign report and walked me through it live, so we could both see what worked, what didn't, and what we'd do differently next time. Here's what we cover: How to create a post-campaign report for a sponsor Why you should never assume a brand is upset — even when the KPIs didn't land The follow-up move that could turn a low-converting event into high-value leads Why event sponsorships are nearly worthless without physical presence — and what to do instead Follow our guest: George Blackman: Grab my book, Sponsor Magnet, to learn how to transform your influence into income: h ttps://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: 00:00 Kicking Off the Post-Campaign Review 03:30 Event Overview & Attendee Profile 08:15 Deliverables Breakdown 13:00 Newsletter vs.