Built for Movement: Inside Sweaty Betty’s New Flexible HQ with Craig White

Episode notes

There’s power in rejecting the traditional. Just ask the Whiteroom Agency and Sweaty Betty. In the latest episode of Space by Stansons , host Guy Stanley welcomes Craig White , Founder and Creative Director of Whiteroom Agency , for an immersive conversation (and walkthrough) on the transformational nature of designing the HQ for Sweaty Betty in the heart of London. What You’ll Learn How to translate retail design principles into engaging workplace environments that reflect brand values The "Curtain Architecture" framework for creating flexible spaces that adapt to different needs The "Design Essence" principle for maintaining brand consistency throughout workplace design How to create multi-functional spaces that support both creative processes and practical business needs Why soft materiality and thoughtful zoning can enhance workplace wellbeing and productivity How to future-proof office design through flexible, scalable solutions that support business growth Tune in for a masterclass on creating a workplace that visibly drives and enables business growth!