How I Accidentally Became a Sales Leader (And You Can Too) | Katrina Ablett of Adobe EP 03
She Sells B2B | Bold Conversations with Women Redefining Sales and Marketing · 2025-06-15 · 36 min
Episode notes
Katrina Ablett never set out to work in sales. In fact, she started her career in IT, deep in programming and project delivery. But what began as a technical path turned into a leadership journey that now sees her as Chief of Staff at Adobe APAC & Japan, one of the most influential roles in the region. In this episode, Katrina reflects on how she found herself in sales without ever planning to, why she believes empathy and collaboration are the future of B2B, and how the best leaders are those who listen first. She shares what it was like navigating male-dominated rooms early on, how she overcame imposter syndrome, and why seeing women in leadership is essential to building more inclusive teams. This conversation is a must-listen for anyone who’s ever taken an unexpected path in their career or is still figuring out what kind of leader they want to be.