Why Your Direct Mail Gets Thrown Away | Ep. 248

Episode notes

If you are tired of getting ignored, show up in the one place your prospects cannot ignore you: their mailbox. ㅤ If you have been building a B2B marketing program, direct mail has likely come up. Unfortunately, it is often thrown out immediately—just like the junk mail you get at home. This happens because most marketers treat it as a cold opener or a mass outreach tool. On this episode of Scrappy ABM , Mason Cosby explains why you should never use direct mail to start a conversation with someone who has never heard of you. ㅤ Instead, Mason breaks down how to use physical mail to re-engage stalled deals or accelerate existing relationships. He shares why receiving a package is a "delightful interruption" compared to the crowded digital ad space, where you are constantly outbid. You will learn exactly where to insert direct mail into your pipeline, why you should start with a small pilot of 10 to 50 accounts, and why sending your own company swag is usually a mistake. ㅤ What We Cover The problem with cold direct mail: Why sending physical items to people who do not know you ends up in the trash.