Why Most Startups Shouldn't Run ABM Yet | Ep. 268

Episode notes

This episode pulls a question-and-answer block from Scrappy ABM 's ABM in a Day workshop, the recurring session Mason Cosby runs every four to six weeks. Mason takes the questions that have surfaced most often across past workshops and answers them in one sitting, drawing on the patterns he sees show up across operators in the room. ㅤ The questions cover what most ABM teams hit in their first six months. When you should and shouldn't run ABM. What the LTGP-to-CAC ratio means for software companies. How to pick the next vertical without burning the program. What to do when leadership asks for accounts that don't match the data. How to hit LinkedIn's 300 matched-contact floor when your account list is small. ㅤ If you've sat in front of a half-built target account list with a CEO breathing down your neck for logos, this episode is the answers, in order.