Why build a podcast? (with Trina Schaetz from Project Insight) | Ep. 242

Episode notes

Hello and welcome to Scrappy ABM —this is your host, Mason Cosby —and today Mason is joined by Trina Schaetz from Project Insight . Brand reach, brand recognition, and “getting something that differentiated us from other software tools” show up fast, along with a show name that makes it hard to say no: Wear Your Cape to Work . ㅤ Trina shares why project and program managers are “the superheroes of their organizations,” how real-life conversations at a large organizational conference turned into podcast invitations, and how a prep call helps guests feel comfortable—without giving away the best answers. The conversation also hits “thought leadership and brand awareness,” a “long play,” and the shift where “cold calling now becomes warm calling,” plus a clear warning: “episode one needs to be pretty fantastic.” ㅤ Guest Bio Trina Schaetz is the Director of Marketing and UX at Project Insight .