How to Get Buy-In from Subject Matter Experts Who Don’t Live on Camera (with Phil Pilalas) | Ep. 231

Episode notes

Subject matter experts are often scientists, coders, founders, or salespeople who never planned to live on camera or spend their days writing, yet the revenue team still needs their stories. On Scrappy ABM , host Mason Cosby and Phil Pilalas , content strategist at Scrappy ABM , get practical about how to create content with people who don’t think of themselves as “content people.” ㅤ Phil walks through how to get buy-in by generating passion and giving confidence, starting from an environment that already feels natural to the founder or SME. They talk about simple ways to record real conversations, give SMEs a strong hand in review, and place each piece of content at the right point in the progression model. From faces associated with brands to “something is better than nothing,” this conversation shows how 30 minutes a week or an hour a month can turn SME time into subject matter expert content that actually moves accounts forward. ㅤ Guest Bio Phil Pilalas is a content strategist at Scrappy ABM who helps subject matter experts document why they do the thing, why they want to do the thing, and why it matters.