How to ABM-ify Customer Expansion After an Acquisition (with Kris Rudeegraap from Sendoso) | Ep. 251

Episode notes

Sendoso has solidified its position as a leader in the direct mail space by acquiring competitors like Alyce and Postal. But acquiring a company is only the first step. The real challenge is retaining those customers and expanding the relationship. Host Mason Cosby sits down with Kris Rudeegraap , Co-CEO of Sendoso , to discuss the specific playbook they used to merge three platforms into one without alienating their user base. ㅤ Kris Rudeegraap details a strategy built on patience and data. Instead of forcing an immediate migration, Sendoso unified its data sources and focused on education. Kris explains why they waited up to two years to sunset the Alyce platform and how offering "warm welcomes" mattered more than immediate upsells. They also discuss a specific certification program that led to a significant jump in customer spend. This conversation breaks down how to manage consolidation while keeping both customers and employees happy. ㅤ Guest Bio Kris Rudeegraap is the Co-Founder and Co-CEO of Sendoso , a leading Sending Platform designed to help revenue teams engage customers through direct mail and gifting.