Celebrate Your Customers: We Submitted Our Prospects for Awards (with Jeni Bishop) | Ep. 239

Episode notes

On Scrappy ABM , Mason Cosby shares a “so simple and it seems so impactful” playbook with Jeni Bishop from Cordial : literally celebrating your customers by submitting customers and prospects for awards . It started with customers and “innovation awards,” then moved to prospects through an event award program—because “it’s an incredible touch point.” The nomination email creates a joyous moment: “Congratulations, you’ve been nominated,” followed by a chance to reach out, congratulate them, and “send them a gift… a direct mail… a bottle of champagne… or a card.” The results show up as touchpoints, “brand affinity,” “brand advocates,” and “brand exposure”—while the advice remains clear: start small, keep a calendar, and prioritize “quality over quantity.” ㅤ Guest Bio Jeni Bishop is the VP of Marketing and head of brand at Cordial . She shares a simple playbook: “We submitted our prospects for awards,” starting with customers and expanding to prospects through an event award program.