Build ABM with What You’ve Got Today | Ep. 218

Episode notes

Scrappy ABM shares a repurposed conversation where Mason Cosby is interviewed by Rohan Karunakaran on Founder Led . Mason started in sales, learned account based marketing by selling to a very specific niche, and built programs using a really good list , a really good value proposition and offer , and a basic CRM and a marketing automation platform . He launched Scrappy ABM as a side hustle, did about $300,000 in sales in three weeks, and now runs about $200,000 a month with a team of about 14 . The conversation covers product market fit , the account progression model (awareness through reengagement), the 4D framework ( data, distribution, destination, direction ), and a six-hour workshop that delivered 300 slides and eight templates with a 9.4 out of 10 rating. Discover how LinkedIn , podcasts , and webinars drive discovery, why bangers should be recycled, and how to use negotiation levers to keep pricing cards face up . ㅤ Rohan Karunakaran hosts Founder Led , where he dives into the minds of today’s successful entrepreneurs .