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Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

The Hidden Cost of Bad Software Decisions — And the Human Solution | Adnan Malik

Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More. · 2026-03-26 · 23 min

Episode notes

Adnan Malik, co-founder and CEO of Softwarefinder, joins host John Golden to discuss why 70–80% of B2B software buyers end up dissatisfied — and how trust and human-driven consulting can fix that. Softwarefinder's pay-equal model removes financial bias from software recommendations, connecting buyers with the right solutions through trained consultants across 40+ verticals. Explore the platform and book a free consultation at softwarefinder.com.

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