How do you lead with value instead of pitching your service?

Episode notes

Chad Coe, Founder of Coe Financial Group and author of The Power of Peopleizing , explains how to win more sales by leading with genuine care instead of a pitch — using his 3% rule and a long-game follow-up system that reframes ghosting as testing. He shares why patience and faith separate the top 1–2% from everyone else. Learn more at coefinancial.com .