Build vs. Buy AI: David Farrell on the Decision Every Sales Leader Must Make

Episode notes

David Farrell, Sales Leader at Salesloft, joins John Golden to examine how AI is reshaping pipeline creation, deal execution, and revenue forecasting — without replacing the human trust factor that remains essential to closing high-value B2B deals. Drawing on 25 years of hands-on sales experience, David introduces his three-legged stool framework for diagnosing sales performance and makes a compelling case for why most organizations should buy purpose-built AI solutions rather than attempt to build their own. Learn more at .