5 years of 100%+ growth with zero funding | Adnan Malik @ SoftwareFinder

Episode notes

Adnan Malik bootstrapped Software Finder from two people in 2019 to 340 employees with 100%+ growth every year — without ever taking outside funding. The engine: a human matchmaking layer between confused software buyers and overwhelmed vendors. We get into why 70-80% of B2B software buyers end up unhappy, how a 120-person content team drove 300% organic growth while competitors collapsed, and the mid-market sales mistake costing SaaS founders their margin. For SaaS founders, operators, and marketers who want to understand how marketplaces actually scale.