Top 10 SaaS Lessons (Best of 2025)

Episode notes

To close out the year, hosts Aaron Marchbanks and Justin Edwards run a best-of 2025 episode with standout moments from SaaS That App: Building B2B Web Applications, from CEO impostor syndrome to the reality that modern tooling makes it cheaper than ever to launch. You’ll also hear sharp takes on building momentum, when not to rewrite, how to think about selling a business as a one-way door, and why culture is a real competitive moat. What You’ll Learn: How to overcome the impostor syndrome holding you back as a founder or leader Why having affordable tooling doesn't automatically qualify you to run a business How to identify the steps in your business cycle that you can control and optimize to accelerate growth Why selling your business is a one-way door that requires absolute conviction How to stay within your framework's recommended tooling and standards Why successful client partnerships require diagnosing motivations before prescribing solutions The distinction between technical rewrites and product-level improvements TK Herman is an accomplished entrepreneur and tech industry veteran who currently serves as a Co-Founder and Board Member at Factor AE.