The Metric Most SaaS Teams Ignore with Geoff Roberts

Episode notes

What if the best SaaS company isn’t the biggest one, but the one that maximizes life profitability for everyone building it? In this episode of SaaS That App - Building Tech-Enabled Businesses, Geoff Roberts, Co-founder of Outseta, joins Aaron Marchbanks and Justin Edwards to share the lessons he learned from two very different startup exits (Buildium’s $580M win vs. Roambee’s softer landing with SAP) and how those experiences shaped the way he builds today. What You’ll Learn: Why ‘life profitability’ matters as much as financial profitability The three-pillar framework for SaaS success How to run a self-managed, non-hierarchical organization at scale Why market selection is a strategic advantage you can't ignore How to position your product for dual customer bases without product confusion Geoff Roberts is the Co-founder of Outseta, a comprehensive business management platform designed for SaaS founders and digital product creators. With a background in marketing and nearly two decades of startup experience, Roberts has driven growth and strategic pivots across multiple high-impact exits, including Buildium's $580 million acquisition by RealPage and Roambee's acquisition by SAP.