
Thanksgiving Special: What Really Fuels Entrepreneurs
SaaS That App - Building Tech-Enabled Businesses · 2025-11-25 · 7 min
Episode notes
On this special Thanksgiving episode of SaaS That App: Building B2B Web Applications, hosts Aaron Marchbanks and Justin Edwards stepped back from their usual deep-dive conversations about product architecture and growth strategies to celebrate something far more fundamental: the invisible support systems that allow founders to build meaningful businesses without destroying their marriages, their mental health, or their relationships with their children. What You’ll Learn: How to design your SaaS business around life priorities Why managing founder psychology is the real competitive advantage The marriage stress test every tech founder must navigate How to sacrifice strategically without sacrificing what matters Tom Buchok is a SaaS entrepreneur, an expert in scaling businesses in the tech space, and the Principal at Reach Frequency, where he advises and coaches B2B SaaS founders on leadership and growth strategies. As the former CEO and Co-founder of MailCharts, he led the company through a decade of growth before its successful acquisition by Validity in 2022.