SaaS That Sells Itself: Growth Without Ads or Cold Outreach

Episode notes

In this episode, we chat about B2B SaaS growth, product-led growth, viral loops, customer retention & scaling startups without paid ads. Tom Hunt has built and failed his way through 17 startups, but each time, he’s gotten smarter about what not to build. In this episode of SaaS That App: Building B2B Web Applications, the founder of Fame joins Aaron Marchbanks and Justin Edwards to share insights on his product-led philosophy, how smart product design can replace ad spend, cold emails, and bloated sales teams, along with his internal flywheel for sustainable agency growth, why he prioritizes retention over acquisition, and what he’s learned about client fit, team loyalty, and long-term brand trust.