ICP Mistakes, Startup Failure, and the Workflow Platform That Changed Everything

Episode notes

What if the right process management system could transform how your entire organization handles compliance, onboarding, and critical operations? In this episode of SaaS That App: Building B2B Web Applications, Vinay Patankar, Co-founder and CEO of Process Street, joins Aaron Marchbanks and Justin Edwards to share how an early obsession with computers led him into entrepreneurship, how a failed video startup reshaped the way he builds companies, and why high-stakes industries are Process Street’s most passionate users. What You’ll Learn: How to identify your true ideal customer through usage patterns, not assumptions Why runway flexibility and co-founder alignment matter more than initial capital The power of combining “what to do” with “how to do it” in operational tools How to avoid the checklist trap and build defensible B2B software Why horizontal product strategies fail and vertical ICPs win How to layer AI strategically into existing platforms for compounded value Vinay Patankar is the Co-founder and CEO of Process Street, a workflow management and compliance operations platform serving regulated industries worldwide.