How to Price SaaS for Maximum Growth with Dan Balcauski

Episode notes

What if your pricing strategy was actually costing you revenue instead of capturing it? In this episode of SaaS That App – Building Tech-Enabled Businesses, hosts Aaron Marchbanks and Justin Edwards sit down with Dan Balcauski, Founder of Product Tranquility, to unpack why most SaaS pricing strategies quietly erode revenue. Dan explains why the real leverage lies in who and how you charge, not just the price itself. From choosing the right price metric to navigating AI monetisation and communicating changes without losing trust, this episode delivers practical frameworks to turn pricing into a durable competitive advantage.