
How Poker Coaching Became a Scalable SaaS with Jason Gondziola
SaaS That App - Building Tech-Enabled Businesses · 2026-02-17 · 32 min
Episode notes
Poker has a knowledge problem, and it’s not a lack of information. It’s the lack of a system. Player pools are flooded with solver outputs and ‘perfect lines,’ but most coaches and players still don’t have a consistent way to assess progress, spot patterns, or turn insights into repeatable improvement. In this episode of SaaS That App - Building Tech-Enabled Businesses, Jason, Owner and Lead Developer at Stratagem, joins Aaron Marchbanks and Justin Edwards to explain why poker coaching is an overlooked vertical market with real workflow pain and how he’s turning that niche into a scalable SaaS. What You’ll Learn: How to identify underserved niches by becoming a domain expert Why assessment infrastructure unlocks market adoption The bootstrapped developer's AI multiplier for solo building How to design UX that enforces pedagogical best practices Why knowledge management beats knowledge creation in saturated markets Jason Gondziola is a software developer, data manager, and founder of Stratagem, a poker learning management system designed to streamline coaching workflows and player assessment.