
From Idea to MVP: The Early-Stage Decisions That Will Make or Break Your Startup
SaaS That App - Building Tech-Enabled Businesses · 2025-08-19 · 40 min
Episode notes
Building successful SaaS applications requires deep customer understanding and disciplined product development. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Evan Shubin, Founder and President of Results.now, to share the critical factors that determine success or failure when building B2B web applications. What You’ll Learn: How to conduct effective customer discovery before building your MVP Why becoming a practitioner in your target industry dramatically increases your chances of building the right solution The "Must Have vs. Nice to Have" framework for making critical early-stage product decisions How to evaluate and select the right development team Why founders should resist charging for pre-MVP products and focus instead on user adoption Evan is the founder of Results.now, a pioneering fractional C-suite operator for startups, and co-founder/COO of Half a Hire. With over 25 years of experience launching and leading startups, he has helped build and scale more than 25 ventures across e-sports, AI, and web applications.