Cracking the B2B Marketplace Code with Brett Farmiloe
SaaS That App - Building Tech-Enabled Businesses · 2025-07-01 · 36 min
Episode notes
The SaaS platform Featured revolutionized expert-to-publisher connections by turning manual PR processes into scalable software solutions. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Brett Farmiloe, Founder and CEO of Featured, to explore his journey of transforming a service-based business into a successful SaaS platform. What You’ll Learn: How to identify when your service business should transition to a SaaS model The "Magic Moments" framework for tracking key metrics that truly matter in B2B SaaS Why marketplace equilibrium is crucial and how to balance both sides effectively The "Manual First, Automate Second" principle for building sustainable SaaS solutions Why real human knowledge remains the key differentiator Brett is the Founder and CEO of Featured, a pioneering platform that connects experts with publishing opportunities and has facilitated over one million expert answers. With a background in accounting and digital marketing, Brett transformed his experience running a successful SEO agency serving 500+ small businesses into an innovative SaaS solution.