SaaS Dads E/9-12 How She Turned Chaos Into a $15M SaaS Machine
SaaS Scaling Secrets Unlocked · 2025-10-22 · 1h 5m
Episode notes
How Sarah Cordiner turned chaos into a $15M‑valued SaaS empire while breastfeeding, raising kids, and launching in Australia’s remote outback. From a spare bedroom in Broome, Western Australia, Sarah Cordiner built TekMatix, an all-in-one CRM and course-creation platform that has grown into a global powerhouse—empowering hundreds of thousands of entrepreneurs and educators. In this episode of SaaS Dads: Discover how she launched TekMatix during COVID, literally mid‑birth announcement—booking a team in the Philippines in days and hitting a $15M valuation in 18 months. Learn the exact discipline shifts flexible work schedules, Monday co‑working mornings, “Wednesday client days”, and weekend shutdowns that helped her balance parenting and scaling TekMatix. Hear how daring branding reinvestments delivered a 700% signup surge and how hiring a fractional COO/CTO changed everything. Uncover the mindset pivots: building trusted support circles, saying no to rude clients, and detoxing from the “always‑on” entrepreneur persona. TekMatix is the $15M Aussie-built SaaS powerhouse.