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SaaS Scaling Secrets Unlocked

SaaS Dads E/3-12 Building a $30M SaaS While Raising 3 Kids: The Brutal Truth Nobody Talks About

SaaS Scaling Secrets Unlocked · 2025-09-11 · 1h 9m

Episode notes

Burnt out. Outnumbered. Scaling fast and barely holding it together. If you're a SaaS founder juggling diapers and dashboards, this episode will punch you in the gut in the best way possible. Matt Deseno (CEO of HL Pro Tools & Baam) didn’t just build a $30M SaaS empire. He did it while raising 3 kids under 7, battling overwhelm, employee lawsuits, missed payrolls, and everything else they don’t show on LinkedIn. This isn’t a highlight reel. It’s the raw, unfiltered truth about what it actually takes to grow a 250+ person company without losing your family. You’ll learn how Matt went from newborns on Zoom calls to buying back his time, reclaiming his evenings, and building a business that serves his family, not steals from it. If you're stuck in the guilt loop, scaling one thing while neglecting the other, this is your wake-up call.

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