E41: How to build for Shopify in 2026 with Daniel Patricio

Episode notes

In this episode of the SaaS Operators, we talked to Daniel Patricio, the founder of ABRA Promotions. Daniel told us his story, from building startups in university, to working at a fast growing design agency, to spending eight years at Shopify through the IPO, and then leaving in 2021 to go full time on his own ecommerce business, selling South African Biltong.We talked about what broke for him after iOS 14, how discounts and offers are still way more complicated than they should be, and the moment he realized merchants needed storefront pricing that actually changes for the customer who is eligible.Daniel explains how ABRA started as a prototype in 2022, why the first year hard because nobody understood the product, and how Shopify’s shift from Scripts to Functions helped ABRA become the answer for more advanced discount use cases.