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SaaS Metrics School

What Belongs in AI COGS? The Financial Framework SaaS Companies Are Scrambling to Build

SaaS Metrics School · 2026-05-09 · 4 min

Episode notes

Are AI inference costs already eating into your gross margin — and you can't even see them on your P&L? In episode #370, Ben Murray breaks down exactly what belongs in AI COGS for SaaS companies offering an AI-first or AI-infused product line. Inference bills are stacking up fast, infrastructure-layer spend is the surprise line item nobody priced in, and most finance teams haven't built the GL account structure to capture any of it cleanly. If you don't get the framework in place now, you'll be reporting AI gross margin you can't actually defend by next quarter — and your board will notice.

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