Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs

Episode notes

How do you grow a nearly $5M ARR SaaS with just 2 sales reps, while staying bootstrapped and capital efficient? Raf Howery is the founder and CEO of Kukun , a B2B property data platform powering white-labeled tools for banks, fintechs, and insurers. After quitting a $1M/year consulting role, he built Kukun to serve ~25 enterprise clients, each paying $10K–$50K/month. The team now processes ~500,000 property addresses monthly across a growing suite of data-driven products. What makes this business especially compelling is the dual monetization model: a B2C experience that acts as a PLG wedge, and a B2B monetization layer through usage-based pricing for banks and lenders. Kukun's go-to-market evolved from realtor hand-to-hand distribution to landing multi-product deals with top financial institutions.