Why It's Time to Axe "Enterprise Marketing" with Sarah Emmott

Episode notes

Whether you have added enterprise selling into a PLG motion or have always focused on the segment, SaaS marketers understand the different pain points and nuances of prospecting to the enterprise. But, should you literally market to "the enterprise?" According to Sarah Emmott, Head of Brand for Work Management at Atlassian, the answer is no. In this conversation, Sarah unpacks how enterprise prospects actually search for solutions and explains why ditching the term "enterprise" in your marketing efforts is the way forward for maximum influence.