What You Can Learn From a B2B Mystery Shopper with Gracey Cantalupo

Episode notes

Who here is guilty of building and running a marketing and sales playbook, then delaying changing it because it took so damn long to implement? Often, the paralysis is due to not knowing where to start. Gracey Cantalupo, CMO at MentorcliQ, says to begin with being a good buyer first and go back to the start - which can be done in a couple of not-so-time-intensive steps. In this episode, listen as she and Lindsey Groepper discuss how hiring someone to walk your virtual storefront (yes, a mystery shopper!) and actually being on a software buying committee can be worth its weight in gold.