The Fame and Flops in Creating Memorable Brands, with Melissa Rosenthal

Episode notes

SaaS marketers understand the importance of a strong brand, but are you clear in your strategic narrative today? If "efficiency" is driving your narrative, this episode is for you (because, spoiler alert, "efficiency" ain't it.) In this episode, Melissa Rosenthal, Chief Creative Officer at ClickUp, unpacks the elements needed to create a memorable brand in the face of new market demands and how to measure effectiveness. Plus, she's brave enough to talk about one of her biggest brand fails and what was learned from the experience.