Defining "Modern" PR & How to Nail It with Kate Johnson

Episode notes

Digital, modern, non-traditional…how do you define today's PR? It has evolved, and brands who understand how to play in the current landscape are gaining mindshare. In this episode, Kate Johnson, VP of PR at BLASTmedia, dives into what has driven PR's evolution, how brands should think differently about connecting with millennial buyers, and the new expectations around PR measurement.