Why Technical Experts Struggle to Advance—and How to Fix It | Alistair Gordon | 358

Episode notes

In this episode, Jeff Mains sits down with Alistair Gordon, founder of Expertunity and author of "Master Expert," to explore why technical excellence alone isn't enough to drive career momentum and organizational impact. Alistair reveals how subject matter experts (SMEs) can unlock influence without abandoning their technical edge through what he calls "expert ship"—a set of enterprise skills that translate expertise into clear business value. The conversation challenges the assumption that management is the only path forward for technical professionals and offers practical frameworks for founders looking to retain and grow top technical talent.