Identifying Your Brand’s Villain: Uniting Customers Through Shared Struggles | Jimi Gibson | 346

Episode notes

In this insightful episode of SaaS Fuel, host Jeff Mains welcomes Jimi Gibson, VP of Brand Communication at Thrive Internet Marketing Agency—and a former professional magician! Together, they unpack the art (and science) of connecting with B2B SaaS customers through authentic storytelling, brand strategy, and personal visibility. Jimi Gibson shares his powerful Five Finger Framework for brand building, why founders should put a face to their company, and actionable strategies to create lasting emotional ties and customer loyalty—even in an AI-driven, content-saturated world. If you’re a SaaS founder tired of beige, forgettable marketing and want your brand to stand out for something meaningful, this conversation is a treasure trove of tactical wisdom and inspiration.