Why Your A/B Test Winners Are Noise And What That Costs with Andrea Bronzini #240

Episode notes

Andrea Bronzini is an engineer, strategist, and systems thinker with over 20 years of experience designing and building complex systems across industries. Currently a coach and consultant at Galileo Consulting, he helps organizations evaluate, acquire, and implement technologies by combining technical insight with commercial and strategic analysis. Before that, Andrea spent nearly 15 years helping companies grow by identifying and fixing their bottlenecks, often working with businesses generating over $1M per day. Frustrated by recurring structural issues, he developed a systems-driven approach to diagnose and solve them faster, which led to the creation of ZeroBottlenecks and later Confident Story. Known for turning complexity into clear, actionable frameworks, Andrea focuses on helping teams move from analysis paralysis to confident, system-backed decision making.