What Is SaaS Conversion Content And How to Create It with Carly J Cais #199

Episode notes

Carly is the Founder & CEO of RevvSpark, a content agency that creates full-funnel marketing content strategy, generates demand, optimizes conversions, and helps elevate Sales Team’s potential. She started in Marketing over 20 years ago, first in B2C and then in B2B where she is now on a mission to grow businesses with creative "Conversion Content" that levels up internal teams and drives demand. She’s an expert in streamlining B2B tech companies to ignite rapid growth, specializing in companies in the Startup to Scaleup phase, who are below $25M in revenue. She is also writing a book called "Startup to Scaleup: $100K Growth Secrets from SaaS Leaders" that will be published in Q1 2023. In this episode we cover: 00:00 - Intro 01:38 - The Concept Of Content 02:42 - How A SaaS Company Can Determine Their Content Needs 04:01 - Examples Of Conversion Content 05:10 - Measuring The Content Success 10:08 - How A Company Can Incorporate A PLG Motion Into A Go-To-Market Strategy 12:33 - How Much Content Is Enough?