Using Interactive Product Demos As Your PLG Motion with Natalie Marcotullio #194

Episode notes

Natalie Marcotullio is a Head of Growth and Operations at Navattic, a company that empowers prospects to get hands-on with a product earlier through no-code interactive demos and helping SaaS companies give their prospects a better buying experience. More than 200 go-to-market teams use Navattic across the funnel, from first touch in outbound campaigns, to website product demos and post-demo leave behinds. Natalie has a background in SEO and digital marketing for B2B sales and marketing SaaS. Now she focuses on full-funnel marketing, GTM strategy, and improving the digital buyer experience. In this episode we cover: 00:00 - Intro 01:12 - What Is An Interactive Product Demo 01:53 - Why Interactive Product Demo Is So Important 04:39 - Interactive Demos Vs.