The Symbiotic Relationship Between Performance & Brand Marketing with Kamil Rextin #201

Episode notes

Kamil Rextin is the General Manager of 42 Agency, a B2B Agency that helps SaaS companies scale Demand Generation & build RevOps infrastructure. He has worked in RevOps Growth & Demand Gen for the last 12+ years at companies like CrowdRiff & Uberflip. He uses a scientific approach when it comes to marketing. So rather than believing whatever is trending, he experiments, and whatever proves to be effective is what matters to him. Outside of work, Kamil enjoys hiking and reading, especially comics. In the episode we cover: 00:00 - Intro 01:08 - What Is Demand Generation?