Strategies for Success in Social Selling Through LinkedIn with Nicholas Thickett #209

Episode notes

Nicholas Thickett is the Co Host at the B2B Power Hour, a space to connect with others in B2B marketing + sales space, where they share their experiments on social selling, ABSD, cold email, AI, SEP's, Async video, virtual events and more. With an expansive archive of 160+ podcast episodes, takeaways and articles, they help sales and marketing professionals thrive in a world dominated by outdated playbooks and old-school tactics. Nicholas is also the Managing Partner at Alignd, Marketing & Partnerships Manager at KO Advantage Group, a competitive home brewer and woodworker. In this episode we cover: 00:00 - Intro 01:31 - Differentiating Social Selling from Social Media Marketing 04:59 - Approaches In Social Media Marketing 09:14 - Standing Out & Closing More Deals in Uncertain Markets 12:30 - Is LinkedIn The Ultimate Sales Platform?